Alfredo Prunotto founded his business in 1922. the oompany passed then to Prunotto's friend Beppe Colia. now a revered winemaker and one of the founding fathers of modem Piemonte. Wneyard Grapes for this Barolo oome from vineyards in the areas of Monforte. Serralunga and Castiglione Falletto. Soils are rich in chalky clay with traces of magnesium and manganeselhe style is modem without being exaggerated: freshness of aroma and approachability of structure are viewed as positives.